What is Carbon Balanced Paper?
Carbon Balanced Paper is a simple way for organisations to reduce the carbon impacts of their printed communications, reducing their carbon footprint and impacts on climate change.
Organisations can then use the highly recognisable World Land Trust logo on their print, to communicate your support and Corporate Responsibility. The total amount of CO2 Balanced and land area preserved is quantified in a unique certificate, which an organisation can use in its environmental reporting and marketing.
How Carbon Balancing works
Put simply, Carbon Balancing is where the carbon impacts of a product or service have been estimated and an equivalent amount of carbon dioxide is either prevented from being released into, or is absorbed from, the atmosphere.
Carbon Balancing is delivered by World Land Trust, an international conservation charity, who protects the world’s most biologically important and threatened habitats acre by acre. Their Carbon Balanced Programme offsets emissions through the purchase and preservation of high conservation value forests. Sir David Attenborough is a key patron of the trust.
Through land purchase of ecologically important standing forests under threat of clearance, carbon is locked that would otherwise be released. These protected forests are then able to continue absorbing carbon from the atmosphere. This is now recognised as one of the swiftest ways to arrest the rise atmospheric CO2 and global warming effects.
Since its’ launch in 2013 more than 2,000 organisations in the UK have now used Carbon Balanced Paper, balancing more than 153,000 tonnes of CO2 and preserving 13,140 acres of ecologically endangered land with World Land Trust.
Why carbon balanced paper?
There’s been a revolution in the past two decades. And you’ve been part of it.
Paper is now regarded as one of the world’s great sustainable products. It’s biodegradable, recyclable and made from a renewable raw material. And it’s thanks to the whole print supply chain that terms like FSC, PEFC and recycled content have entered the mainstream.
Carbon Balanced Paper in partnership with World Land Trust is the next step. It’s come at a time when business and consumers are looking for every way they can to reduce their carbon impacts.
Carbon Balanced Paper: High-performance paper for tomorrow’s low-carbon economy.
Why cut carbon?
Carbon management is good for the planet and for business.
Corporate Social Responsibility initiatives now dictate the esteem in which brands are held, and pro-low carbon statements from business leaders such as the Copenhagen Communiqué, which called for reductions in carbon emissions of 50-85% by 2050, indicate clearly the importance business now attaches to the issue.
The low-carbon economy is on its way. Today, a carbon reduction strategy is a competitive advantage. Tomorrow, it will be standard business practice. Using paper where the carbon impacts have been balanced by the World Land Trust will help your company meet and exceed its environmental policy targets, affordably and effectively.
And, by using the Carbon Balanced Paper on-product logo, a business can convey that success on all their printed material.
Carbon Balancing in action
Sitting within the Indo-Burma hotspot, Vietnam is a long, narrow country of mountains and tropical forests. It runs the length of the eastern Indochina peninsula and spans a wide range of latitudes, giving rise to an exceptional diversity of habitats and species, with high levels of endemism.
One of the most biologically diverse countries on Earth, Vietnam is of international conservation importance, harbouring around 10 per cent of the world’s species. It is also one of the fastest growing economies in the world, which is putting immense pressure on its exceptional biodiversity.