Video experiences effortlessly influence, motivate and inspire people to take action in ways that no other medium can. That’s why they are such a powerful platform for delivering corporate messages. Here are some of the important reasons why incorporating amazing corporate video production into your online marketing strategy is useful.
Different Types of Learning
Visual and auditory are the main ways people across your target audience learn about your brand, are you catering to them both? When it comes to creating interesting content your goal is to get as much of your demographic to interact with it as possible. So creating both readable and visual content is vital to getting people involved. This played a big part in the creation of the corporate video we created for Microdec, where they wanted something that would attract more customers to their brand, showcasing their new software.
Just writing content on a blog means you are only catering to the read-write learners. However, by creating corporate videos, you will also start to cater to visual and auditory learners as well. Something else to remember is that video is generally simpler to view, allowing the viewer to relax while engaging with your brand.
Search Engines Favour Videos
Since acquiring YouTube in 2006 Google has focused more and more on video content. Now not only showing links to websites on search results but also showing videos in the majority of search results as well. But the question is, how can this help you get views to your company website?
Imagine, a business that sold tires and is ranked as the 3rd or 4th result for how to change a tire with a helpful video. To capitalize on this all that would need to be done is to make sure that the link to your website is in the video itself, and beneath it in the description. Someone who watches the video may realize they could do this themselves, then order a new set of tires from the business to do it.
In addition to this if your video strategy is thoroughly documented with a good description and relatable tags, as well as providing results for what online surfers are searching for, then it can help boost your Search Engine Optimisation (SEO) substantially. Find out more about SEO and how it can help you.
Creative Brand Awareness
What makes video production so special is that it combines visuals with audio, simulating a real-life experience that is simpler to absorb than any other medium. Video can help make consumers feel they have experienced a product, even if they’ve never heard of it before.
Out of all the different ways to build a brand, video is the most powerful because of its production techniques. Marketing videos can help bring a brand to life by associating it with other images that stick in the viewer’s memory. Another advantage to videos is that they can include music to help enhance the mood and intensity.
Opportunity for Call-to-Action
An effective video marketing campaign should end with a strong call-to-action statement. Whoever is voicing the video should direct the viewer to visit your website and learn more information about the brand and product. If your message is well executed, then it can lead to countless conversions. Remember that hard sales pitches do not work well online since many people use the Internet to do their research and avoid sales pitches.
Our long term client Falko came to us for a video that didn’t feel like a sales pitch, they wanted something that:
“Reflected the personality and ethos of Falko, taking the audience on a journey, telling the story of who we are, our values and what we do without it being a typical ‘stuffy’ video” – Chris Sedgwick Director Marketing & Communications.
Share on Social Media
One of the best reasons to engage in corporate video production is that it can be shared with your followers on social media.
If video marketing is compelling enough, it can also lead to comments and discussions about your business. When people share your videos through social media, it creates free advertising by getting your customers to do the marketing for you. These days, many consumers base purchases on recommendations from friends, which is the reason online reviews have become so influential to sales. Sites like Yelp.com have opened the information highway of consumer opinion.
As you can see, there are many ways to showcase your brand more effectively using corporate videos. How will you unleash the power of your brand?