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VIDEO PRODUCTION

A powerful platform for delivering corporate messages

The Magic of video

 

Video experiences effortlessly influence, motivate and inspire people to take action in ways that no other medium can. That’s why they are such a powerful platform for delivering corporate messages.

What makes video production so special is that it combines visuals with audio, simulating a real-life experience that is simpler to absorb than any other medium. Video can help make consumers feel they have experienced a product, even if they’ve never heard of it before.

Out of all the different ways to build a brand, video is the most powerful because of its production techniques. Marketing videos can help bring a brand to life by associating it with other images that stick in the viewer’s memory. Another advantage to videos is that they can include music to help enhance the mood and intensity.

READABLE AND VISUAL

Visual and auditory are the two main ways people learn about your brand. When it comes to creating interesting content your goal is to get as much of your demographic to interact with it as possible. Creating both readable and visual content is vital to getting people involved.

SEO

Since acquiring YouTube in 2006 Google has focused more and more on video content. Now not only showing links to websites on search results but also showing videos in the majority of search results as well. But the question is, how can this help you get views to your company website?

SOCIAL MEDIA

A key reason to engage in video is that it can be shared with your followers on social media. If your video marketing is compelling enough, it will lead to comments and discussions about your business. People sharing your videos create free advertising as your customers to do the marketing for you.

Preview collaborate with our trusted Partner (Little Big Fish Films)

Over the years Preview and Little Big Fish Films have had a mutually beneficial relationship and collaborated on numerous projects. Throughout this relationship we have gain a great insight into each others working. Nic and the rest of the team at little Big Fish are considered an extension to our own team. They are much more than a supplier in our eyes they are our Trusted Partner. 

Falko Corporate Video Case study

Corporate Video’s within the aviation industry tend to have a stuffy glass office approach with CEO’s sat behind their desk. Having discussed with Falko in our initial briefing this was something that we were keen to avoid.

We conceptualised a continual shoot approach starting in the plane going to the Falko offices and then continuing on the Airport Apron. From sign off of the creative approach the logistical challenge ensued which consisted of various recce’s to Exeter and Norwich airport to sign off on location. Filming on a working airport posed a number of challenges and there were numerous risk assessments to be carried out.

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