When is The Top Spot Not The Whole Lot

SEO Article

When is The Top Spot Not The Whole Lot

It’s a tough time for businesses right now and where we find ourselves on the other side could matter more than ever before. Will you find yourself floating around unsure where to land, or will you reach for the stars and start preparing for that journey now?

 

Getting to the top of Google

Everyone is obsessed with being top of Google. And rightly so. Historically, holding the no.1 organic position was a surefire way to win all the web traffic you could ever need. But just as the world changes each year, so does Google.

When it comes to being found online what does this new layout hold for your business?

Like any well-organised kitchen cupboard or IKEA floor plan, organisation, structure and labelling can go a long way.

Perhaps now is the perfect time to do a bit of organising too?

 

What’s SERP?

SERP stands for Search Engine Results Page. It’s the page you are shown once you search for something and it resembles a long list of websites that might be relevant to your search.

At least it did, now though things have changed…

 

What’s changed with SERP?

The layout of SERP has changed dramatically over the last couple of years. In the past you’d expect a list of 10 or so websites and a few ads but today it’s a much more of a visual experience.

So whereas the number one listing used to dominate, the net of user attention is now cast much wider over the whole page. This means you don’t have to necessarily be top to have the best impact or clicks gained. But you do need to work on getting seen in a way that benefits you most effectively.

There’s countless competition for this real estate, accommodating features like:

Ads
PLAs

ADs

Sure, we’ve kinda got used to them like a bad smell but the number of ads varies significantly. Some people may ignore ads altogether but the fact is they get attention. Google didn’t become one of the richest companies in the world for nothing.

PLAs

More ads. Product Listing Ads. This is ‘shopping’ for stuff essentially.

Featured snippets
Rich Snippets

Featured Snippets

Google’s attempt to answer your query without a click. A little bit like an answer box. But instead showcasing a section from a chosen website.

Rich Snippets

Or rich results, as they’re now called. Can feature extra stuff like images and reviews etc

Answer Boxes
Local Results

Answer Boxes

This is where you ask a question, and Google answers it for you, right there on the page. Only really works with facts, Nothing too deep, ok?

Local Results

Powerful local search listings in your area. On a map. With reviews. Amazing for finding local business services.

Image Results
Video Results

Image Results

An epic snapshot of images relevant to your search term. And the world’s 2nd largest search engine! Doesn’t mean you can legally use them though. If you’re looking for marketing images, you should get in touch.

Video Results

Links to related videos. On YouTube of course. But you should be there. YouTube is the world’s 3rd largest search engine!

Top Stories
People also ask

Image Results

An epic snapshot of images relevant to your search term. And the world’s 2nd largest search engine! Doesn’t mean you can legally use them though. If you’re looking for marketing images, you should get in touch.

Video Results

Links to related videos. On YouTube of course. But you should be there. YouTube is the world’s 3rd largest search engine!

AMP

AMP

AMP stands for Accelerated Mobile Pages. AMP is optimised for mobile web browsing and intended to help webpages load faster.

Here are a few tips on how to get started and get in the right place for you:

+ Be relevant to the search
+ Be compassionate to your user
+ Focus on answering FAQs
+ Design your listing to be irresistible
+ Have a professionally designed site
+ Clean up your technical SEO
+ Improve information architecture
+ Build trust and credibility
+ Work on your GMB listing

 

It’s an ongoing project

Search Engine Optimisation is an ongoing project. You have to stay on top of it for a chance to be on top of it.
Google changes all the time (nine updates a day, to be precise) so it’s an ongoing challenge to stay as relevant as possible. We at Preview specialise in making sure your SEO is up to date and doing all that it can to stand out and get you seen.

WANT TO KNOW MORE

Visit our SEO marketing page to learn more about how SEO can help you…

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